Celebrating Ten Years of The MasterCard Foundation
We couldn’t believe it when we heard that 2016 already marks ten years since The MasterCard Foundation was first established! As big fans of the amazing work that they do, we absolutely had to be part...
View ArticleHaft2 Celebrates Bike Month
This June, Toronto cyclists are in full pedal. Haft2 is celebrating Bike Month by encouraging clients and staff to ride their bikes to work. The annual initiative includes hundreds of events like...
View ArticleTrading Up: The Success of Bunz Trading Zone
Have you heard? Selling unwanted goods on Craigslist is so passé – that is, since Bunz Trading Zone came into the picture. Created by and for Toronto’s trendy Queen West set, the group has blossomed...
View ArticleWink Day 2016
At Haft2, we’re committed to supporting important causes when they need it most. That’s why we’re excited to celebrate Wink Day, an incredible initiative from our friends at Look Good Feel Better....
View ArticleExplorers’ Edge
CHALLENGE In 2011, Ontario was divided into thirteen distinct tourism regions. Regional Tourism Organization 12 (RTO12) was looking to brand itself as a destination for couples and people in search of...
View ArticleTSO Fall 2016 Campaign
CHALLENGE Following a very successful 2015/16 season, the TSO approached Haft2 to help launch its next one. It was crucial to meet sales targets during the fall as this time period “makes or breaks”...
View ArticleUnicef Canada
CHALLENGE For many Canadians, the only experience they had with UNICEF Canada was through the orange boxes children used to collect change at Halloween. As a result, the charity lost ground in terms of...
View ArticleTSO
CHALLENGE The TSO had relied on the same marketing tools for decades, and was facing a seriously eroding subscriber base. They needed to reimagine their business model and product offering, as well as...
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Armstrong Ceiling Solutions
CHALLENGE To get more customers exposed to their state-of-the-art ceiling products, Armstrong’s U.S. sales team took their presentation on the road in a tractor trailer showroom. After 15 months and...
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Beauty Gives Back 2016 Mirror Ball
CHALLENGE As BGB began to plan its 25th Annual Mirror Ball, they knew they had to pull out all the stops in order to make a favourable impression with donors and sponsors. Their goal was to raise $1MM...
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TSO 2016 Christmas Campaign
CHALLENGE For the second year in a row, Haft2 was charged with reimagining the TSO Christmas campaign and promoting ticket sales for Handel’s Messiah. Coming off a record-breaking 2015, the challenge...
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Bee Mine
The Haft2 Hive has been in overdrive! We couldn’t think of a sweeter way to celebrate this love-filled day than to send our dear clients and partners this delicious treat. We sourced this pure,...
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Right To Play
CHALLENGE Through a grant from the Federal Government, Right to Play (RTP) delivers a program to over 200 schools across Canada in which students learn about global citizenship and social justice. The...
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The MasterCard Foundation
CHALLENGE Each year, The MasterCard Foundation, hosts a two-day conference for 300 guests in Africa. They needed a brand identity and visual look for the conference and a partner who would coordinate...
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Look Good Feel Better
CHALLENGE Beauty Gives Back was the philanthropic arm of the Canadian Cosmetics, Toiletries and Fragrance Association and Look Good Feel Better was the name of the program that has helped women cope...
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World Ovarian Cancer Day 2017
May 8th is World Ovarian Cancer Day, a day where the world is encouraged to come together to raise awareness about ovarian cancer. Haft2 was proud to again be a part of the 5th annual digital campaign...
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Your Voice Has Power
May 8th is World Ovarian Cancer Day, a day where the world is encouraged to come together to raise awareness about ovarian cancer. Haft2 was proud to again be a part of the 5th annual digital campaign...
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FairSport
CHALLENGE FairSport is an independent foundation striving to eradicate cheating in sport. They support confidential sources who speak up to unmask doping, and educate the global public on the value of...
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Cosmetics Alliance Canada
CHALLENGE The Canadian Cosmetic, Toiletry and Fragrance Association was in need of a totally new brand identity. Their name was long, with outdated terminology. Their logo did not reflect the beauty...
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Right To Play
CHALLENGE Every June, Right To Play (RTP) encouraged schools across Canada to participate in a day of play where children learn about leadership through educational games and activities. The day had...
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