CHALLENGE For the second year in a row, Haft2 was charged with reimagining the TSO Christmas campaign and promoting ticket sales for Handel’s Messiah. Coming off a record-breaking 2015, the challenge was to refresh the campaign and match or exceed ticket sales from the previous year. SOLUTION Having analyzed success factors, the client agreed that View full post
CHALLENGE For the second year in a row, Haft2 was charged with reimagining the TSO Christmas campaign and promoting ticket sales for Handel’s Messiah. Coming off a record-breaking 2015, the challenge was to refresh the campaign and match or exceed ticket sales from the previous year. SOLUTION Having analyzed success factors, the client agreed that View full post